CEO and founder of VerticalResponse, Janine Popick, talks about the need for small businesses to leverage social media in order to grow their business. The infographic makes me think of Gary Vaynerchuck and his book Thank You Economy, the stories of sifting through social media channels until his eyes were bleeding.
Great article, sound advice, from Geoffrey James about “6 Infallible Ways to Earn Respect”
1. Be Authentic
2. Be Curious
3. Be Discrete
4. Be Unique
5. Be Helpful
6. Set Boundaries
Browsing through Twitter earlier today, I came across a link to a report by Aragon Research that talks about why social networks are replacing intranets.
Interesting timing, since earlier this week I met with a group about to jump into an intranet type of website in an effort to standardize processes and procedures across a large company. This move is something the group has wanted to do for a number of years and they’re finally ready to light the fuse.
Carefully supporting their plan, my suggestion was to provide some means of feedback or opportunity for their users rather old model of static one-way delivery of information. Initially the suggestion was met with some hesitation including a comment along the lines of “we don’t want people posting negative comments on there.” Criticism is definitely hard to hear, specifically when you’ve put your efforts into something intended to improve an organization. But, the ability to do so is imperative and expected – especially in today’s age of constant connectivity. Fortunately, I think the group is going to provide a means for feedback and as a result will have an improved experience both directions.
Aragon’s report has concrete reasoning behind it’s argument that social networks like Yammer (my favorite) are replacing the one-way information devilry model. Definitely worth 10 minutes to read the report…and forward.
** UPDATE: just came across another article entitled “yammering during work makes good business sense“
I love this video simply for the great story that it is. It’s also a great example of the power in bridging the real world with the social media/digital world.
From user 2wse4rft‘s info page on YouTube: “The most beautiful thing we can experience is the mysterious. It is the source of all true art and science.”
I’m a TED junkie. It’s equivalent to potato chips for me. Can’t just eat one. Instead I eat the whole bag. So in my recent TED binge I came across Luis von Ahn’s recent talk about CAPTCHA (which I now no longer find annoying) and his new adventure with DuoLingo [video at bottom of post]. If you didn’t find this talk at the very least interesting…well…I just don’t know what to tell you.
I’ve had a number of conversations lately about various social media applications and how I’m using them in the businesses and non-profit organizations that I’m associated with. After a handful of people made the comment that I ought to consider providing consultation or even running social media campaigns for other people, I decided to schedule a few sessions where people can come together and learn in more detail about the various options and how they can be used. There’s more information available on the Sessions page, along with links to register for those interested in joining. Hope to see you there!
What’s the key to making Twitter actually do something for you, your cause, or your business? I’m sure there are a number of blogs that have host of great “to do” lists, or the absoulte do’s and don’ts about this amazing tool. It would probably be a good idea to study them before making any snap judgements on what is the right way to maximize the impact of posting in 140 characters or less.
Currently I have the privilege of caring for and managing a couple of Twitter accounts:
@dunlopDEV - my consulting firm, dunlop|DEVELOPMENT
@jdunlop - I use this for just being a wise guy…venting occasionally…but mostly just being a wise guy…which is really how Twitter started. True story.
@bigdsignature - this one is for the job that actually pays me for the work I do.
@teamjacksonhole - a non-profit cycling team that rides and races to bring attention and benefit other non-profit organizations.
@usgbcwyoming - a non-profit in Wyoming that I spend lots ‘o time with (currently the Vice-Chair and Communications Chair).
@usgbcmontana - a non-profit in Montana that should have started their own account, but didn’t…so I did.
@usgbctrichapter - another non-profit group comprising of Idaho, Montana and Wyoming’s USGBC Chapters. I call it the MEGA CHAPTER.
@teamgazelle - a racing team of friends that really, really love quoting lines from Nacho Libre at 3am during endurance races. We have masks. And capes.
All of these accounts have a purpose. Some of which are more noble than others – but noble all the same. And over the course of three years of playing around and seeing what makes Twitter tick, I’ve come to find that there’s a trick that works for me in building an actual follower-ship…and it’s this: there is no trick. As soon as you think there is and you try to implement said trick(s), you might as well forget it. Tricks are easy to spot in the Twitterverse. You get a “used car salesman” (with all due respect) vibe from the 140 characters you’re seeing and in a micro second judgement the human will skip clicking on the glorious follow button and continue on. But, if those 140 characters capture one’s attention – or if your cause is recognizable or noble enough – the button gets clicked and you have another electronic notch in your follower-ship belt.
Often people ask how Twitter could possibly be useful in business, accompanied with that sarcastic tone that is typical to comments made about “that Facebook thing”. When building my network on @bigdsignature, I found a group in Park City that was involved in interior finishes and furnishing – Alder & Tweed (@aldertandtweed). So…I read through a few posts, liked what I saw, and I followed them. A few days later, I got a public reply from them asking if I’d like to go to lunch at the newly opened Montage at Empire Pass. Long story, short – our two companies have been strategically working together for a few months, assisting one another in networking in Park City and have had a number of small, but impacting successes since that single micro-second decision to click on the follow button.
I’d love to hear what other people have seen be successful with Twitter, and what makes you click on the follow button.
I have a lot of apps on my iPhone. Probably more than I should. The good news (for my wallet, and wife) is that most of them are free, which are my all time favorites. Especially when I find a free app that does something so great that you wonder how in the world could it possibly be free in the first place. There’s one in particular right now that I’m really having fun with called HeyTell. In fact, since downloading it I don’t think there has been a day that I haven’t used it! (Disclaimer: Not all uses have been for productive activities, e.g. sending Nacho Libre movie quotes to co-workers in my poor imitation). In short, HeyTell is “instant voice messaging” or “Push to Talk, Starting at $0.” Trust me on this, you and your other iPhone or Droid carrying friends+colleagues will find a way to use or abuse this awesome app. And it’s free. So stop reading this post already and…Oh, fine, see ya later I guess…sheesh.
(Yeah, my battery is about spent and AT&T doesn’t have great signal here. You can’t be surprised by either facts.)
Construction projects in Wyoming are more often considered “remote” and at times many of the owners, architects, engineers involved aren’t located in close proximity to the jobsite. For years we’ve been able to take digital photos and email them in a relatively short amount of time to anywhere necessary showing project status or issues that need input or comment from people at a distance. Recently, however, mobile phones apps have surfaced that give a leg up on simple digital photos. Live video streaming from a mobile device is rapidly improving and becoming somewhat of a real tool in these remote situations. Two apps stand out at this point: Ustream and Qik. If you have a video capable phone and haven’t tried either of these apps out, you should. The possibilities in construction projects are numerous, as I’m sure is the case in any industry where showing a live video feed of what is happening would be beneficial. From my standpoint, the jury is still out as to which app is preferred since I see pros and cons to both programs, but are there others that I’ve missed?