Monthly Archives: October 2011
Measuring Social Media (by @amyjomartin)
Social Media Scientist, @amyjomartin, walks through Digital Royalty’s means and methods of social media metrics in this video:
Evernote
When I get asked what my favorite app on either the iPhone or iPad is, Evernote is the first app that I tell people about. Immediately they ask “what does it do???”, thinking I’m going to give some amazing explanation about the wildly technological gizmo gadget of an app. Once I get done saying “you use it to take notes” it’s pretty clear and further interest in any suggestions about apps is questionable. However, I can safely report nearly 100% of the people that take me up on the suggestion to download it come back and say something in the neighborhood of “I get it, and I love it.”
Took this screenshot using Evernote clipping tool
My usage of Evernote goes beyond just note taking, even though that is a primary use for me. Before finding this amazing tool (which is used daily), I had a pretty significant crush on Dropbox (still a very useful, still use daily) because of my constant switching between PC and Mac platforms. And by constant…I mean constant. I paid for the Premium Account because it allows me to upload files in any format (like Dropbox does), along with any notes, photos, or anything I can dream up to include in the same place. So, if I’m any of my offices (I’m still not sure how many there are) working on a project in any application, I can dump it into Evernote, jump in the truck or on a plane, and pick up where I left off on my iPhone or iPad without missing a beat.
Sharing notebooks within Evernote has proven to be one of the best collaboration tools I have at my disposal as well. And if you’re working with someone else, or a group of people, it’s a great way to setup a list of task (big fan of the little check boxes), write a letter or author a document together, or even post photos, screenshots, or whatever you can draw a box around on your screen. I even use it for a daily blog post collection from Seth Godin (tip: I used my Evernote email address to sign up for the daily posts, keeps my inbox a hair less full).
So until I can come up with a better elevator speech besides “you take notes with it”, it’s probably best if you just give it a try and see what you end up using it for. I promise, you’ll find some use for it. Check out their Quick Intro video. www.evernote.com
The Beginning of Infinity
“…the role of human imagination is to conceive of all these delightful futures. Choose the most amazing and exciting and exstatic possibility and then pull the present forward to meet it. That is what we do. We bring our imaginings into existence.”
Social Media Sessions
I’ve had a number of conversations lately about various social media applications and how I’m using them in the businesses and non-profit organizations that I’m associated with. After a handful of people made the comment that I ought to consider providing consultation or even running social media campaigns for other people, I decided to schedule a few sessions where people can come together and learn in more detail about the various options and how they can be used. There’s more information available on the Sessions page, along with links to register for those interested in joining. Hope to see you there!